THE COLLECTION

NATIONAL RALLY, JULY 2011

By:  Jane Francis

Jane was reading a recent magazine article that stated “week at a glance” we can “solve the empty-cabinet challenge” when going to the cottage or beach house this summer.    Just twelve ingredients gives 5 fabulous different dinners- one for every night of the week while you are gone.  This is good:  It’s fast, easy, a great concept.  As jewelry ladies we can apply this to our business.  Week at a glance, you’re standing in front of your closet; maybe your going on a dinner date, girls night out, or a quick getaway.  Solve the” I have nothing to wear” challenge.  She’s giving us 11 ingredients to create five fabulous ensembles to pull your look together.  That’s how the jewelry collection came to be.  We’re an on-the-go society and we want simple solutions for our lifestyles.

Jane did some research.  Five years ago 48% of the women who had school-age children were working; today 80% of these women are working.  With smart phones, I-pads, and texting it seems like we cannot get a break.  This is the reality for those coming to our shows.  We have to put ourselves in their shoes.  They’re driving to the show thinking of everything else they should be doing but they don’t want to let their friend down so they’re coming.  They don’t have time to wear jewelry.  They don’t know how to wear the jewelry.   We have to make our shows extraordinary so they want to come to our show. 

Jane sends special invitations and includes a coupon with the invitation for arriving to the show on time.  This coupon allows them to purchase any watch of their choice at 30% off if they arrive on time.  Women don’t like to waste coupons!

It’s easy to come up with a new idea.  The hard part is to let go of what we’ve been doing for two years that may now be out of date.   We can update our fashion segment and make it work for busy women on the go.

Recently she was at an executive director’s meeting.  Melissa Terrell made a strong statement.  She said she is confident that women need to get together more than ever.  They need time together in these hard times. 

Even though times are changing, it’s only going to make us stronger at doing what we do best.

The days where people can shop leisurely in shopping malls are over.  People have a picture of what they want or they want the picture painted for them.  We have the opportunity to give them a great experience, have fun with their friends, and give them the best look so they feel confident when they walk out the door.

Solve the empty jewelry box challenge.  This “Smart Collection” is a week at a glance.  The ladies will no longer have “nothing to wear”.  She has 11 ingredients (accessories) to pull you look together and create fabulous ensembles.

With “The Collection” The guess work has been taken out for you at your shows.  The verbiage is written for you.  The hostess or someone fun can read the script.  Your job is to have fun with them.  Make women in the room feel great, building relationships, give a personal touch, and give complements.  You just put the jewelry on the mannequin as the hostess or guest reads the script.

This is what an average hostess gets for having a show including some ½ price items.  Each hostess can design her own personal collection.

The Collection Show

Jane:  I have two questions for you.  First, do you have a closet full but nothing to wear?  Do you know a busy woman who’s always on the run and you wonder how she has time to pull it all together?  We’re going to have ___________ read a story.  You might find yourself relating to it.  We’re busy, we’re on the go.  We want to look our best but we need it to be fast and easy.  I want to share with you a collection.  It’s what this story is all about.  This is what an average hostess gets for having a jewelry show.  I call it “The Smart collection”.   It’s like a recipe – all the ingredients are there for you.  It’s nice to have an on-the-go clutch that you can keep your jewelry in and gab it and go.  Who doesn’t like grab-and-go?!

Script (read by someone at the show):  Have a collection of jewelry and everyone will wonder how such a busy woman can look so good all of the time.  Each of you can have your own jewelry collection for free and ½ price – it’s truly a guilt free shopping spree. 

Jane:  You have a smart wish list listing the pieces in the collection.  If you see something that trips your trigger, you can just check off as we go.

Script:  Your collection can be setting on the vanity in your bedroom so you can grab it and go.  Whether you need an updated look for work or you want to look great in your everyday life is as easy as 1-2-3.  Take a basic black dress, add a cardigan and your collection will add all the finishing touches.

The Urbanite necklace is what we need to pull our look together.  One is good; two is better.  Adding the Emerald Isle necklace gives the layered look that we can’t help but love. 

Jane:  _______________, you are really good at this.  You make my job look easy. 

Script:  All eyes will be on you if you add the Romance pendant.  The complement s will be endless

Jane:  ______________, you need to try this on.  It will look fabulous.  (I think she took the off the Emerald Isle necklace and the Romance pendant leaving the Urbanite necklace on.)

Script:  Layering contrasting metals will transition your wardrobe into fall.  Barcelona lends itself to cool and warm metals.  Be right on trend when you add the Florence necklace.  (May have added Madrid here)

Jane:  What do you think?  Gotta have it.  Go ahead and check it on your list.

Script:  Frame it with the Whimsical necklace for added attraction.  Whether you work the 9-5 job or spend 9-5 running around town, there’s nothing like our jewelry to make you look and feel your best.

(Jane removes all of the pieces and gives them to someone to try on.)

Script:  Now it’s time to get dressed up.  Getting dressed up, does that sound fun and exciting or does it put you in panic mode.  The collection is the answer to both of those questions.  Dressing up will be fun and simple.  Even that little black dress that you’ve had in your closet for a few years will look amazing when you add a few accessories.  Wow Factor necklace and Golden Girl pendant will do just that.  For church, a dinner date, or a wedding, all you need is these pieces at your fingertips and you’ll always have the perfect outfit without the stress.  Add an animal print scarf and your friends will be thinking “she has such great style; I wish I could look like she looks”.

Jane:  I’m sure you ladies have a black outfit in your closet.  It’s no longer exciting.  Doesn’t that make it look exciting?  I’m thinking it does.  I’m liking it, feeling it.

(Jane removes the jewelry)

Script:  Life is busy, you’re always on the go; kids, work, sports, church, volunteering.   With so many places to go we don’t’ have much time to think about what to wear.  We’re just trying to get out the door.  The Around Town earrings and the Gateway bracelet give us the assurance that we look our best no matter what. 

Jane:  Sassy, Sassy, Sassy!  Do you like it?

Script:  You’re sure to steal the show with our Botanical necklace.  When we feel good it’s amazing what we can accomplish.  Whether dressy, casual, or on the go, you have a collection that can be individually built to fit your lifestyle.  It’s as simple as 1-2-3.

Jane:  Isn’t this easy.  It’s going to make a difference in your closet.  Grab and go.

End of Show

Your fashion segment has just added value to every guest at your show.  You’ve empowered them.  You’ve made them feel great.  They can’t wait to have their very own collection and having fun with their friends and the jewelry.  At the same time you did that, you took the guess work out of your job.  You’ve made it look easy.  They’re thinking I can do that.  It’s fun and easy being the jewelry lady.  Take the guesswork out of your fashion section. 

People need to feel loved, empowered, believed in, and made to feel special.  They don’t get that at their 9-5 job.  You can do it at the show.  That’s your job.  Let them read the collection.  Don’t be afraid to let them do it. 

Jane’s goal is to send us out, get excited about the new jewelry that we have just gotten and take this on the go collection and share it with as many women as we can because we have not lonely made their life easier but we make them feel like a million dollars with the on-the-go jewelry collection